Amazon Advertising Specialists Providing Complete Ad Management Solutions
In today’s hyper-competitive Amazon marketplace, ad performance can make or break a business. Sellers often invest heavily in advertising without seeing a meaningful return—primarily because they lack the strategic expertise needed to make Amazon ads truly profitable. That’s where SpectrumBPO, an ecommerce agency based in Richardson, steps in. Their dedicated Amazon Advertising Specialists deliver full-spectrum ad management services, combining data-driven decision-making, platform expertise, and real-world retail insights. The ecommerce agency SpectrumBPO offers custom ad management solutions that are rooted in analytics, creativity, and real expertise.
Let’s explore how SpectrumBPO turned around a struggling Amazon brand through complete ad management solutions.
Case Study: Scaling “NutraHerb Naturals” from Flat Sales to $110K+ Monthly Revenue
Client Overview:“NutraHerb Naturals,” a wellness supplement brand, launched on Amazon in 2023. Despite having premium-quality products, their advertising campaigns were underperforming, leading to high ACoS and stagnant sales. The in-house marketing team had experience with Facebook and Google ads but found Amazon’s platform too complex and constantly changing.
Challenges Identified:
ACoS averaging above 70%
Broad targeting with poor keyword segmentation
Weak Sponsored Brands and lack of Sponsored Display campaigns
Minimal budget control and poor bid strategy
SpectrumBPO’s Strategic Ad Management Approach
Upon onboarding the brand, SpectrumBPO’s Amazon Advertising Specialists initiated a 360-degree audit of all active campaigns and listings. Here’s how they executed a full-funnel optimization:
Advanced Keyword Strategy
The team first conducted deep keyword research based on customer intent, seasonality, and competition. This included building distinct keyword clusters for Sponsored Products, Brands, and Display.
Campaign Restructuring & Bid Optimization
Using Amazon’s data and third-party analytics, SpectrumBPO restructured campaigns based on performance tiers—segregating top-performers, experimental sets, and defensive brand terms. They introduced automated rules to manage daily bid fluctuations and pause underperforming ASINs.
Sponsored Brands & Video Ads
SpectrumBPO’s creative team launched video and lifestyle ads under the Sponsored Brands umbrella—strategically placing them for mobile-first shoppers. This resulted in a 4x increase in CTR compared to static ads. Their holistic approach to amazon ppc services ensures sellers get much more than just clicks—they get conversions, loyal customers, and brand lift.
Precise Budget Allocation
Rather than using a blanket budget, SpectrumBPO’s analysts allocated funds dynamically between Sponsored Products and Sponsored Display based on real-time ROAS performance. This was especially effective during peak seasons and Amazon Deal days.
Real-Time Analytics & Weekly Reporting
A dedicated account manager kept the NutraHerb team in the loop with weekly reports, strategic updates, and real-time dashboards for transparency.
Why SpectrumBPO’s Specialists Stand Out
With over 400 in-house experts, SpectrumBPO’s ecommerce and Amazon advertising teams don’t just manage ad accounts—they actively scale them with a growth-first mindset.
Each client is assigned a team of dedicated PPC specialists, data analysts, and creative ad managers. This vertical integration means nothing is outsourced and every step of the process is monitored with hands-on attention.
Conclusion
If your brand is spending but not scaling, it’s time to partner with a team that knows how to make Amazon advertising profitable. Their real-world results—like those for NutraHerb Naturals—speak louder than buzzwords.
Ready to scale your Amazon ads with a proven team? SpectrumBPO is your next strategic move.
Usefull resources :
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